Session 2 notes on lecture

Partial

Relatively recent history

Individual specialisms

Definitions

Graphic Design

-Meeting design brief

-Addressing audience

-Novelty/ Uniqueness

-Ubiquitous

-Developing messages

-Powerful

-Manipulative/ Democratizing

History of Fashion

Vivienne Westwood

- Charles Frederick worth (1826- 1895)/ first person who design cloth.

- Social Issues

- Gender

- Orientalism= more like novelty in fashion

- Paul Poiret

Thorstein Veblen

The theory of the leisure class (1899)

Conspicuous consumption & Conspicuous.

Encultured meaning

-Fashion as a barometer of cultural changes

-Beauty or Ugliness is dependent on cultural attitudes

-"Tribal" - Belonging.

Fashion Design

A system of signs, symbols and iconography that non- verbally communicates meaning about individuals and groups

- Largely used to express individual indentity

Capitalism/Consumption

Ethics

Power

Gender

Identity

The body

Politics

Semiotics

-meaning

-How meaning constructed

-Visual Communication

-Intertextuality

-Death of the Author

-Everything is a "Text"

-Structuralism

-Post- Structuralism