Vivienne Westwood is a English designer who used symbol throughout her collections, from the Stonehenge logo
for the Man range to the pirate Anglomania logo. She started her business in 1981. The logo she designed was very strong brand identity and
well known. But few year ago they were planing to change her logo to her handwriting, but just over the year her autograph has come to resemble
her logo. The meaning of the colour on her logo is gold mean colour of royalty and luxury, as she quite close to royalty. After she done everything
in- house, she works closely with Jo Campos and a team of ten designers. Then She has built up her own vocabulary of symbol when she know
how she want her idea to be and looks as good as she thought. The famous symbol she made was orb which is the part of the traditional British
heritage, held by Queen during the ceremonial opening of Parliament. Other symbol she include Pon, the young faun, He is half devil, half angel
and his hooves have been incorporated to shop in Westwood store as well. At the end she want her symbol to be recognizable and consistant
throughout the collections, not brand equity to the big brand like American or Italian corporate fashion house. The important thing is the brand
have to be creativity.
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